Book trade cooperation MENSCH on course for success

Number of members exceeds 200

Stuttgart, 30.09.2019. The MENSCH bookstore cooperation welcomes its 200th member with the addition of the Rau bookstore in Öhringen. The cooperation, initiated by KNV Zeitfracht, aims to increase customer frequency and sales in bookstores. Since its launch in January 2019, the number of members of the MENSCH book retail cooperation has been steadily increasing. With the addition of Hohenlohe'sche Buchhandlung Rau in Öhringen, it now has its 200th member. "The fact that we are growing so quickly speaks for the attractiveness of the MENSCH bookselling cooperation and is also an expression of the strong bond between retailers and KNV Zeitfracht," says Thomas Raff, Managing Director of KNV Zeitfracht.

KNV Zeitfracht's MENSCH concept focuses on the end customer to help bookstores achieve greater customer frequency. To this end, the bookselling cooperation offers an efficient purchasing model, help with product range design and communication - both stationary and, in particular, digital. MENSCH members have access to a cross-publisher central warehouse with around 3,500 titles. "We joined MENSCH because the concept offers much more than just good conditions. We want to provide more variety in the book trade as part of a strong community. We are particularly looking forward to the two-week campaign themes, for which the MENSCH team provides suitable titles and communication materials," reports Renate Rau-Maier from Hohenlohe'sche Buchhandlung Rau.

KNV Zeitfracht has now set up its own internal MENSCH expert team, which identifies relevant non-fiction books and guides. Three experienced booksellers also support MENSCH as the "assortment advisory board" and provide impetus for new trends or campaign topics.

The company is planning to expand its services. A new event platform will soon be launched, which will automatically bundle events from the individual MENSCH bookshops from the online stores and make them more visible on the internet. "We are constantly developing the concept further in order to meet the current requirements of the book market. We want everyone involved to benefit from it in the long term. Non-fiction publishers in particular can generate more profits through the significantly stronger presence of their titles on the back pages with the permanent range and through regular promotions," explains Raff.