The Zeitfracht GmbH group is now called "Buch&Co."

Erfurt, Stuttgart, January 25, 2021 - The successful Zeitfracht GmbH group is entering 2021 with a new name: the association, which now includes 380 bookstores in Germany, Austria and South Tyrol and benefits from special programs, promotions and advantages, is now called "Buch&Co.". The cooperation, which was founded at the beginning of 2019, was previously run under the label "MENSCH". The slogan "MORE THAN READING" and the logo of the retailer community are also new.

The aim is to further strengthen the brand. With "Buch&Co.", the marketing channels online and social media as well as the range of additional products are much more clearly in focus. From an economic perspective, membership of the cooperation continues to have many advantages: An individual purchasing model strengthens the bookstores' profitability and liquidity. The category management concept of "Buch&Co." also ensures greater appeal and variety in the bookshop: it is consistently geared towards the end customer and therefore focuses on topics from the high-growth guidebook and non-fiction sector. This enables booksellers to better exploit the great untapped potential there. The cooperation also offers bookstores a comprehensive marketing package with print and digital advertising materials, newsletters and social media posts on topics and campaigns as well as an event platform.

And another new development for 2021 shows that "Buch&Co." is continuing to grow: the concept is now also being offered to bookshops in Switzerland.