Communication campaign for booksellers to open up the book trade

Stuttgart, March 5, 2021: Zeitfracht is supporting its customers with a large-scale communication campaign to help them restart after the corona-related lockdown. Under the slogan "Finally. We missed you.", Zeitfracht is emotionally promoting the advantages of bricks-and-mortar retail. "The campaign, which is free of charge for booksellers, enables them to act quickly to bring customers back to bookstores in a targeted manner," says Thomas Raff, spokesman for Zeitfracht GmbH.

The company provides booksellers with comprehensive advertising material. With banners for the online store, newsletters and social media templates, bookshops can advertise where their customers are currently located: in the virtual world. "Now it's up to us to guide online shoppers back into the brick-and-mortar world and turn them into regular customers," says Raff. The campaign motifs are available in various sizes and colors.

To coincide with the relaunch, Zeitfracht is launching the campaign theme "Off to life". The Zeitfracht category management team is providing booksellers with a portfolio of titles with high sales potential to match the emotional state of many people. In addition to suggestions for title selection, bookstores receive free advertising materials. Members of the book trade cooperation Buch&Co. also benefit from special conditions from the integrated central warehouse.

Further information including download options for the templates can be found at www.zeitfracht.de/kampagne.

About Zeitfracht GmbH:

Zeitfracht GmbH is the leading logistics service provider for the book and media industry. It is part of the Zeitfracht Group, a family-owned company headquartered in Berlin. Zeitfracht GmbH employs around 1,600 people at its sites in Erfurt and Stuttgart. Zeitfracht GmbH's logistics center in Erfurt is one of the largest and most modern media logistics facilities in Europe.